Optimize Site Search (Marketers)

Get Started

• Why Analytics Matters for Relevance
• Understand Analytics at the App, Profile, and Language Levels
• How to Use SearchStax Analytics to Improve Search Relevance
• Levers You Can Use to Influence Relevance
• Understand Cookies and Sessions

Leverage Analytics

• Use Searches to Find High-Impact Queries and Content Gaps
• Use Content Items to See What Gets Impressions and Clicks
• Use Search Feedback to Prioritize Search Experience Improvements
• Use Custom Reports to Answer Specific Questions
• Understand Smart Answers

Improve Relevance

• Understand Relevance Settings That Improve Result Quality
• Use Promotions to Prioritize Key Results
• Use Synonyms to Match the Terms Users Search
• Use Smart Match Assist to Recover No-Result Searches
• Use Auto-Suggest to Help Users Choose Better Queries
• Use Spell Check to Recover No-Result Searches Caused by Typos
• See all 9 articles